Rinks DinksRinks Dinks was a marketing project based on a mock tea shop in a fantasy world.
My client asked me to get into the mindset of this character and bring out what her brand would be in order to bring this little shop to life. This shop is by a humble mousefolk mother of four. It was supposed to have a home-run family bakery and coffee shop vibe, something you'd walk into and feel cozy-but professional at the same time. When my client initially approached me, I corrected the title and he corrected me back, explaining he had written into the story that she had forgotten the "r" on her sign and kept it that way. It really added flavor and a lot of chuckles to this project. |